Author: Teresa Trejo

  • MEXICO WELCOMES THE WORLD: IMPACT OF THE 2026 WORLD CUP BEYOND FOOTBALL

    MEXICO WELCOMES THE WORLD: IMPACT OF THE 2026 WORLD CUP BEYOND FOOTBALL

    The World Cup is one of the most important events on the planet; held every four years, it has the power to change routines, drive economies, and unite millions of people around the spectacle. In this context, Mexico holds a special place—not only as a country with a deep passion for football but also as a key host for the 2026 World Cup experience. This time, the tournament is being hosted by Mexico, the United States, and Canada.

    When the World Cup is described as a global event, it is not just a speech. For Mexico, the concept of “Mexico welcomes the world” means that the country becomes the center of global attention for a few weeks—captivating not only sports enthusiasts but even those who are not particularly fans of the sport. For national teams from other countries, Mexico becomes a “home” away from home for that period. Although the matches themselves last only 90 minutes, their economic, social, and cultural impacts endure far longer.

    Ángel of independence located in Reforma, Mexico City

    A global culture

    The World Cup also offers a global perspective on Mexican culture. During the tournament, Mexico is observed not only for its football performance but also for the way it expresses its identity: its traditions, music, gastronomy, and unique way of experiencing football. “Passion” stands out among these characteristics of Mexican football.

    Images of fans with the tricolor flag and Mexico’s signature celebrations reach audiences around the world. This projects a culture that is vibrant, festive, and deeply united. The song “Cielito Lindo, canta y no llores” is frequently heard in the stands and even outside the events themselves; it reflects the country’s essence—the desire to remain joyful in the face of any situation.

    Mexican gastronomy also gains international visibility during the World Cup. Authentic Mexican products become part of the event’s global stage, reinforcing the country’s cultural presence beyond sports.

    A country for all

    In Mexico, everyone is welcome to join in the fun. During the tournament, people of different cultures, languages, and nationalities share the same excitement. In the streets, stadiums, and celebrations, nations come together through a shared experience. In that moment, Mexico not only welcomes the world but brings it together in one place.

    The final

    The World Cup does not end with the final alone, as its impact extends beyond the result. The experiences lived and the cultural imprint left on other participating nations turn it into an enduring phenomenon. The event becomes part of the collective memory, transforming into yet another story to be told to future generations.

    “An event hosted for international influencers.”

    —Teresa Trejo

    June 20 2026

  • WHY I CHOSE THE ARC DE  TRIOMPHE OVER THE EIFFEL TOWER: A Matter of Perspective.

    WHY I CHOSE THE ARC DE TRIOMPHE OVER THE EIFFEL TOWER: A Matter of Perspective.

    I visited Paris last November and, like many before me, I had in mind the images we all associate with the French capital: La Vie en Rose, croissants, berets, the Seine, sidewalk cafés, and, of course, the ever-iconic Eiffel Tower. The typical things one thinks of regarding Paris.

    But today, I don’t want to talk to you about the cuisine or the City of Love. I want to tell you about a decision that seemed insignificant but left me with a valuable insight.

    During the visit, we had two options for viewing Paris from above: going up the Eiffel Tower or the Arc de Triomphe. The logical choice would have been the former. It is the city’s most famous monument, the tallest, and one of its great symbols. Most people would probably have assumed that the higher up you are, the better the view.

    However, we chose to go up the Arc de Triomphe.

    Upon reaching the top of the monument, Paris unfolds in an extraordinary way: the grand avenues radiating from the monument, the buildings stretching out endlessly, and—rising above them—the elegant silhouette of the Eiffel Tower. It is, perhaps, the city’s most iconic image.

    View of Paris from the Arc de Triomphe

    It was then that I realized the best perspective is not always found at the highest point, but rather from the place where we can appreciate everything as a whole.

    “The best perspective is not always found at the highest point, but from the place where we can appreciate the whole picture.” —Teresa Trejo

    As I gazed at the city, I thought that idea also bears a strong resemblance to life.

    We often focus on a problem, a difficult stage, a process that seems to be making no headway, or a moment we simply do not understand. We look only at what is right in front of us and believe that is the whole reality.

    But perhaps we are seeing only part of the scene. We still have some way to go to understand the rest of the landscape.

    By shifting our perspective, we discover that what seemed like an obstacle had a purpose, that a difficult phase prepared us for a better one, or that the story was far greater than what we could see at the time.

    Paris gave me an unforgettable photograph, but also a lesson. The best view isn’t always where everyone thinks it is. Being higher up doesn’t always mean seeing better.

    Sometimes, simply changing one’s location is enough to discover a broader reality.

    And perhaps the same is true of our own lives: even though we may only see a fragment of the story today, it is worth trusting that the full picture could be far more beautiful than we imagine. Sometimes, all we need is to be in the right place.

  • 2026 WORLD CHAMPIONS: STORIES THAT INSPIRE

    2026 WORLD CHAMPIONS: STORIES THAT INSPIRE

    Last Sunday, July 20th, Spain won the 2026 World Cup. But when the noise of the final disappears, what remains are the life testimonies of the players that carried Spain there.

    The headlines were about the trophy, the goals, and the celebrations. But beyond this, the team offers authentic life stories that are worth to share.


    Ferran Torres: from criticism to the winning goal

    Ferran knows what it feels like to be criticized by millions.

    Every missed chance became a meme surrounding him. Every match came with another wave of comments questioning if he was at the World Cup level. For many people, he was just a footballer failing in front of the goal. What they world did not see was the emotional weight of being judged every single week by an entire country.

    Ferran has spoken openly about working with sports psychologists and learning how to protect his mental health from the constant pressure of social media and public opinion. His story is not simply about feeling safe, it is about learning how to keep enjoying what you do even when everybody seemed working to turn your worst moments into negative criticism. Finally, after all the negative comments about him, he scored the goal worthy of being champions this year.

    “I have been heavily criticized, but God gives things to those who deserve them most.”

    -Ferran Torres, World Cup, 2026


    Lamine Yamal: the voice of a new generation

    Lamine Yamal from Rocafonda, a working-class neighbourhood in Mataró.

    Not so long ago, he was playing football with friends on local fields. Today, he walks into stadiums with cameras following all his movements and fans treating him as one of the most influentials of football these days.

    That contrast is what makes his story so authentic. He is still a teenager, yet he carries the expectations of a nation with a confidence to inspire teenagers his age. Behind the headlines about records and statistics he is a young person navigating fame at an age when most people are still figuring out who they are.

    “I try not to think about the pressure. I just enjoy playing football.”

    -Lamine Yamal, 2024



    Nico Williams: sacrifices that created a star

    Nico Williams carries one of the most powerful family stories in this team.

    His parents left Ghana and crossed the Sahara desert in the search for a better life. Their journey was marked by uncertainty, hardship, and survival. When Nico accelerates in the field, we are not only watching a gifted player; we are watching the continuation of a family story built on sacrifice.

    This is a real story to remember the generations of struggle that made his opportunity possible in Spain. This is inspiring for families who have migrated to another country to later call it home.

    “My parents suffered a lot so that we could have a better life.”

    -Nico Williams, 2024


    Pedro Porro: a career defined by hard work

    Pedro Porro grew up in Don Benito, Extremadura, in a humble family where success was never guaranteed.

    Before playing in the Premier League and representing Spain, he learned the value of hard work far from the start. His path was not built on early fame, but on perseverance through different clubs, countries, and challenges.

    What makes his story inspiring is that he represents many young players from small towns who dream big even with limited opportunities. His journey is proof that talent can come from ordinary places, and that determination can take someone from a humble beginning to the highest level of football.

    “I have had to be tough mentally. It’s a winning spirit.”

    -Pedro Porro, 2025


    Luis de la Fuente: the master mind behind Spain’s success

    Luis de la Fuente has an inspiring story based on the perseverance and the patience that success can take.

    After a modest playing career. He spent years coaching and shaping youth teams. Despite facing criticism and even facing a time without a coaching job, he never left back his values. His philosophy of hard work, humility and character lead the Spanish national team to win the 2026 World Cup. Not only he managed the team to win, but he reminded the whole world that collective effort is more powerful than individual talent.

    “For me, the watchword is ‘team’. Individual talent alone is not enough to win big competitions. You can win matches, but not tournaments.”

    -Luis de la Fuente, before 2026 World Cup

    These stories will be in the memory of the generations when remembering the story of football and the most human side of the game. “The results are based on each strategy from each team and this year, Spain won with hard work, team play and the most important, humility.” -Teresa Trejo

  • FRESH FROM THE OVEN: FENDI’S BAGUETTE BACK ON THE MENU

    Fendi has brought back its iconic Baguette bag into the spotlight with its Cruise 2027 collection, a new campaign featuring Sarah Jessica Parker and a showcase at Milan Design Week. Together, these reminded fashion fans why the bag became one of the most recognizable handbags of all time.

    The latest versions keep the Baguette’s classic shape but update it with new materials, textured finishes, studded details and a slightly bolder look. Instead of changing the design completely, Fendi has chosen to refresh some details of the bag, but kept the features that made it famous.

    The Baguette was first created in 1997 by Silvia Venturini Fendi. Designed to be brought neatly under the arm, it stood out at a time when oversized handbags were everywhere. It became a fashion icon after Sarah Jessica Parker’s character, Carrie Bradshaw, was seen carrying it in Sex and the City, helping turn it into one of fashion’s first “It bags.”

    Sarah Jessica Parker’s return for the latest campaign has brought the story. The same person who helped make the Baguette famous in the late 1990s is now part of its comeback, something that has caught plenty of attention on social media.

    Fendi also celebrated the bag during Milan Design Week by looking back at its history and how it has evolved over the years. Rather than treating it as a brand-new product, the brand focused on its place in fashion and why it still matters today.

    The Baguette’s return also comes at a time when more people are looking for fashion with a story behind it, rather than simply following the latest trend. With its long history and cultural impact, the bag falls perfectly into that.

    Younger celebrities, including Olivia Rodrigo, have also been spotted wearing similar shoulder-bag styles, helping introduce the look to a new generation.

    Overall, this feels less like the launch of a new handbag and more like the return of a fashion classic that never really lost its place.